AugustineIdeas, based in Roseville, Calif., is announcing its expanded role with client Gruma Corporation, dba Mission Foods, becoming its shopper marketing agency of record. Mission Foods joins an already robust list of companies for which AugustineIdeas provides shopper marketing and other integrated marketing services.

AugustineIdeas will expand its scope of work for Mission Foods by providing shopper marketing strategy and services. Its role will include elevating shopper marketing programs, handling event marketing and public relations and will build out new marketing programs through its in-house creative services and design department.