A strong brand narrative can have a huge impact on a city’s culture and prosperity.

That brand can influence someone’s decision to visit, go shopping and dining, support a beloved sports team, or even decide to make that city their home.

Five of the Sacramento region’s top marketing experts will be at Drexel University Sacramento on Tuesday, May 21 (6-7:30 p.m.) to discuss various ways that Sacramento’s brand will need to be rebuilt for the city to continue thriving.

The free event is open to the public.

By Paola Baluyot

A great Beatle once said, “You say I’m a dreamer, but I’m not the only one.”

If you are business-savvy and this quote applies to you, then you may just have a shot at winning a $125,000 award package to start your own big business idea.

Downtown Sacramento Foundation’s Calling All Dreamers, an inaugural retail business competition, is challenging local entrepreneurs looking to open up shop on a multi-round contest... Read More

New series by Girls on the Grid where we give shout out’s to our favorite [INSERT CATEGORY] around Sacramento. We love to support our local entrepreneurs and businesses. Please feel free to leave your recommendations or suggest categories by leaving a comment below!

This time we asked GOTG – what closed business (etc) do you miss the most? Of course we heart most of the current offerings, but we all have that one treasured spot that we wish was still open. If you could wave a magic wand, what would you bring back to the grid?

Alanna: Slightly off the grid, but Tower Records. Video killed the radio star and the internet killed the music store. I really miss going in and browsing Tower’s selection and listened to new albums standing in the aisles... Read More